Blue Cross Blue Shield of Massachusetts Deploys 100 Proud Bluebikes to Celebrate Pride Month

For every ride on a Pride-themed bike in June, Bluebikes title sponsor Blue Cross will donate $1 at Fenway Health, in support of LGBTQ+ healthcare

BOSTON, June 1, 2022 /PRNewswire/ — To celebrate Pride Month, Blue Cross Blue Shield Massachusetts (“Blue Cross”) deploys 100 blue bikes wrapped in a rainbow pride themed design all through June. Blue Cross Proud bikes will be integrated into the 11 municipalities of the Bluebikes system (Arlington, Boston, Brookline, Cambridge, chelsea, Everett, Newton, Revere, Salem, Somerville and Watertown). Blue Cross is the title sponsor of Bluebikes, which is municipally owned and operated by Lyft.

To reflect its continued support for the LGBTQ+ community, Blue Cross will donate $1 for every trip made on Blue Cross Proud bikes during the month of June to Fenway Health in Boston. Lyft will assume the $1 donation after 10,000e Proud bike ride of the month. Fenway Health, a longtime partner of BCBSMA, works to improve the well-being of the LGBTQ+ community and beyond through access to health care, education, research and advocacy from the highest quality.

“We are thrilled to once again celebrate Pride Month by continuing our support of Fenway Health’s mission,” said Jeff Bellows, Vice President of Corporate Citizenship and Public Affairs at Blue Cross. “Blue Cross is committed to creating more equitable communities and making health care more accessible and affordable. We look forward to seeing Proud bikes in the Bluebikes fleet and raising awareness for LGBTQ+ equality along the way.

Blue Cross Proud bikes will be available at more than 400 Bluebikes stations across the system’s eleven municipalities until the end of June. Blue Cross is also a founding sponsor of the Massachusetts LGBT Chamber of Commerce and, for the fourth year in a row, received a perfect rating on the Corporate Equality Index (IEC) 2022a national comparative survey and report on corporate policies and practices related to LGBTQ equality in the workplace, administered by the Human Rights Campaign Foundation.

“We appreciate the commitment Blue Cross continues to demonstrate to the health and well-being of the LGBTQ+ community,” said Fenway Health’s CEO. Ellen LaPointe. “This initiative will once again support our critical care, education and advocacy efforts. We are grateful for our continued partnership with Blue Cross and hope everyone will take a ride on a Pride-themed Bluebike during pride month.”

This is the third time that Blue Cross has supported Fenway Health through Blue Cross Proud bikes. In 2019 and 2021, the company donated $1 for every ride on a Pride-themed Bluebike, in collaboration with Lyft, at the health center.

“We are proud to partner with Blue Cross on a Bluebikes Pride initiative that helps shine a light on the need to improve access to healthcare for the LGBTQ+ community, especially queer and trans youth who are at increased risk. critical health issues,” said Dom Tribone, Lyft’s general manager for Bluebikes. “Through this effort, we celebrate the diversity and resilience of the LGBTQ+ community and support the compassionate care provided by Fenway Health.”

Blue Cross has been the title sponsor of Bluebikes since its launch in May 2018. Through its partnership with municipal owners of Bluebikes, Blue Cross continues to support the growth and accessibility of the system, including station expansions, upgrades and additional bikes.

About Blue Bikes

Bluebikes is public bicycle transport. The system is jointly owned and managed by the cities of Boston, Cambridge, Everett, Salem and Somerville and the City of Brookline. Blue Cross Blue Shield Massachusetts is the title sponsor of the system. Cyclists can find 400 stations and 4,000 bikes in 11 municipalities in the Boston metro area. Since 2011, more than 14 million trips have been made by self-service bike. For more information on Bluebikes, visit

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield Massachusetts ( is a not-for-profit, community-driven, fee-based health plan headquartered in Boston. We are committed to the relentless pursuit of quality, affordable and equitable healthcare with an unparalleled customer experience. In keeping with our promise to always put our members first, we are ranked among the top health plans in the nation for member satisfaction and quality. Join us on Facebook, Twitter, Youtubeand LinkedIn.

SOURCE Blue Cross Blue Shield Massachusetts

Melissa C. Keyes